2009 could be a watershed type year in the history of cinema. The combination of nearly unprecedented economic events along with the growth of new technologies could combine to create either a wonderful or tragic year for the film industry.
Some experts in the cinema industry and economists predict that cinemas will do big business in 2009 because of the still comparatively low cost of movie going as it relates to almost every other form of entertainment NOT done in the home. That and the escapism that films provide is generally even more inviting to individuals during time of economic strife.
Historically, more people went to the movies during the time of the Great Depression than during any other time in cinematic history. That portends good things for 2009 and beyond where more and more people will seek affordable entertainment to escape the woes of the everyday. The question is not so much “will they come”, its more “will they be watching in 3-D, or will 35mm continue to rule the day.
If you’re a film executive you don’t care either way right? All you want is people in the seats, who cares if they have the funky glasses on. Actually, that’s not entirely true. More and more at home film viewing technology is catching up to the cinema experience. And its not just because we are buying larger and larger screens. Surround sound, high definition, Blue-Ray dvd, etc. All of these things continue to whittle away at the old adage of “there’s nothing like being in the theater.”
The only remaining advantages are the large IMAX cinescapes and the possibility of 3-D technology becoming the next big thing. And this is the year we find out if those two will hold true, or if cinema will continue to slip from dark theaters, to dark family rooms. The reason 2009 is the year? More like, the reasons.
First, as families become more conservative with spending they will be more apt to make specific choices between seeing a movie in 3-D versus the standard format. Cinemas are working against old stereotypes that 3-D is just red and blue colors that cause headaches and involve terrible glasses. The technology however has grown by LEAPS and BOUNDS, and some cinemas in the coming year(s) will offer 3-D viewings that don’t require glasses at all. Moreover, its more of a true-3D experience which brings me to the second reason.
We have some of the first films built from the ground up for 3-D coming out this year and into next year. Movies like “Monsters vs. Aliens” were created with the specific idea that they would be shown in 3-D. This is not a 2-D film that was simply modified to run in 3-D, this as they are calling it is “True 3-D”. But because of the economy, not many will be making the leap to see the film in both 3-D and standard format, they are going to choose. The question so far is, which format will they choose. If 3-D works out and wins out, this could change the way we go to the movies for a very long time. If not, then all the capital already invested in 3-D cinemas and films for the next few years could spell financial disaster for some movie companies amidst the economic turmoil plaguing us already.